profile

I make marketing more human

I help creators and freelancers make marketing content that actually connects with people. Fresh insights each Friday!

Look mom, I made a framework | #9 Serious About Marketing

Hey Reader! Running things solo is, as you know, a total roller coaster. This week, I hit the drop - felt my belly knot up in my throat, thrust my arms upward and held my breath. I'm writing this super early on a Friday morning, already two scalding coffees deep. I usually have this done by Monday - a sign of how my week has gone. I just had to embrace it. I should note - I did this to myself. It's entirely my own fault. But I woke up Monday and was... inspired, maybe? That doesn't feel like...

The Costco Method| #7 Serious About Marketing

Want to make you business damn-near impossible for your target client to resist? Focus on reciprocity and sharing. Make your clinets feel good. It's all about giving a little to get a lot. It's something I love doing and implementing it has totally changed my business I call it the "Costco Method" – people love free samples! So let's dig in a bit as to why this actually works. It's all about the mints Dr. Robert Cialdini wrote a study that demonstrates how this works quite clearly. During his...

100 ways to say the same thing | #6 Serious About Marketing

Hey Reader! How many hours a day do you think about your business? 12 ? 16? Maybe even more? (If you're anything like me) As creators and freelancer, we're constantly immersed in the nitty gritty details of our business. We dream about it, wake up thinking about it and fall asleep still turning things over. It a bit obsessive. We do this precisely because we are the kind of folks who can fixate our attention to an unhealthy degree. That being said, we all must accept a harsh truth: Your...

🤘Serious About Marketing | # 5: People buy from people they like

Marketing should never be about blending in or playing it safe. It’s about having the courage to take a stand and assert your unique voice. Is this intimidating? Hell yeah. Why? Because it opens you up to criticism and pushback. But if you want to truly connect with your audience and build a lasting brand, theres no other way. Otherwise, you might as well make better money working infomercials or selling used cars. Curation is comfort food It's easy to become a curator. Sharing content from...

🤘Serious About Marketing | # 4 Why I didn't touch social media for a decade

Hey Reader, I was thrown into freelance marketing against my will. It wasn't my dream, it certainly wasn't fun and I sucked at it at first. Why? I got laid off. I had no job experience and I was being stubborn. I had the underlying talent. (I was a journalist - pfft this will be easy). But I had no way of understanding how to put it all together. I had to figure it out as I went. And after a total stinker of a sales call with a big lead, I realized I really have to take the business stuff...

🤘 Serious About Marketing | #3 I Sucked at Cold Outreach...until I Didn't

As creators and entrepreneurs, we've all faced the daunting task of cold outreach. Let's be real - no one likes doing this. (And if you do, let's chat! 😂) It's a critical skill that can make or break our business growth. It also makes me anxious as hell and avoid it at all costs. So let's fix that. When I first started Digital Grit, I was in a tough spot. Laid off as a UX designer and desperate for project work, I turned to cold emailing and DMing as a last resort. And immediately regretted...

🤘 Serious About Marketing | #2: How I Became a Cartoon featuring Adam Fairhead

Hey Reader! Welcome to the second issue of Serious About Marketing! This week, we’re diving into an exciting and highly effective approach to digital marketing: incorporating fun into your strategy. I'll also show you how - for the first time ever- I was turned into a cartoon! So let's go! Last week, I had the pleasure of connecting with Adam Fairhead, a creator who has 20 years of experience applying his innovative use of edutainment to digital spaces. Adam is the creative mind behind The...

🤘 Serious About Marketing | #1: A Fresh Start

Hey Reader! Welcome to the first official issue of Serious About Marketing! For those of you who have been around, I've rebranded from Brand Snacks to better reflect my commitment to providing you with in-depth, actionable digital marketing insights for growing creators and freelancers. For those new, welcome! This newsletter has seen so much growth in the last few weeks and I'm super happy to have you all! So let's get to it! This week, it's all about foundations – the bedrock of your...

I help creators and freelancers make marketing content that actually connects with people. Fresh insights each Friday!